Emotion Analytics + AI

Human Response.
The Missing Signal
for Your AI.

Connect Dumbstruck’s emotion analytics to ChatGPT, Claude, and other compatible AI assistants. Turn measured human response and creative effectiveness into smarter audience targeting, asset weighting, and media planning decisions.

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Which of our ads should we prioritize for YouTube’s skippable in-stream placements?

Prioritize Open Road for YouTube’s skippable in-stream placements. Its exceptional Ad Breakthrough score signals strong early attention and engagement, informed by emotional intensity during the first five seconds.

Open Road
0:30
91Audience
Resonance
  • Ad Breakthrough94
  • Brand Memorability89
  • Ad Engagement88
Recommendation

Give Open Road greater weight in your YouTube media plan, particularly among audience segments demonstrating the strongest resonance.

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Use Dumbstruck’s emotion analytics and audience intelligence to inform targeting, creative selection, asset weighting, and media investment decisions across channels.

DiscoverWhich audience segments demonstrate unexpectedly strong resonance with our advertising, and how could we capitalize on those opportunities?
OptimizeWhich creative assets should we pair with different audience segments to maximize effectiveness?
Asset WeightingBased on measured creative effectiveness, which of our assets deserve greater media weight, and what additional inputs would help determine impression allocation?
PlanWhich audiences should we prioritize in our upcoming media plan, and what insights support those recommendations?
ActivateWhich audience characteristics and media consumption behaviors should inform our targeting strategy across CTV, digital, and social?
Channel StrategyWhich of our ads are best suited for YouTube versus CTV and other digital platforms, and why?

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